Aether Air : Luxury Brand Identity & Guidelines

Focus: Luxury Branding, Logo System Development, Application Mockups

The goal was to establish a high-end, exclusive visual identity for a conceptual luxury airline, Aether Air. The brand needed to convey sophistication, quality, and a "first-class" experience through its visual assets, extending the identity from digital presence to in-flight packaging.

Solution & Deliverables:
I created a comprehensive Logo Guideline (v1.0) that detailed every aspect of the brand's primary asset:

Logo Mark: A stylized Gold Wing symbolizing flight, freedom, and elegance.

Typography: Used a Plum-colored serif font to convey trust and exclusivity.

Technical Specs: Defined clear space, minimum size, color codes (Plum #5B072F & Gold #D2B589), and proper usage (Don'ts).

Application Mockups: Developed numerous real-world applications, including aircraft tail livery, social media content, and in-flight amenity packaging (hand cream, dental kits), demonstrating seamless brand consistency across all touchpoints.

This project showcases a deep understanding of translating brand values (luxury, elegance, flight) into a fully documented, scalable visual system.