Olea europaea - Brand Identity & Brand Applications

The name "Olea" is derived from the Latin word for "olive" or "olive tree" (Olea europaea). This choice is central to the brand's identity, as the olive tree is a powerful symbol of peace, longevity, and natural beauty. Olea positions itself as a brand that embodies:

Natural Beauty: It is intrinsically linked to the natural world and the concept of holistic health.

Purity and Simplicity: The brand's identity reflects the simplicity and purity associated with olives and nature.

Health and Wellness: By referencing the olive, the brand connects to the nourishing and rejuvenating properties of olive oil, making it an ideal name for beauty products.

Luxury and Exclusivity: Historically, the olive tree has been a symbol of wealth and prosperity, which adds an element of luxury to the Olea brand.

Visual Identity

The visual elements are designed to be clean, sophisticated, and reflective of the brand's core values.

Brand Application

The guidelines showcase the practical application of the Olea brand across a variety of beauty and wellness products. Mockups demonstrate how the logo and branding elements will appear on packaging for products such as:

Shampoo
Facewash
Conditioner
Body Lotion
Soap